Agenda
Dan 01 BIZNIS
Četvrtak, 29. oktobar - od 18.00 do 20.45h- Četvrtak, 29. oktobar
“Pandemija i oporavak“
By Vladimir Gligorov Senior Research Associate at wiiw and country expert for Western Balkan countries - Četvrtak, 29. oktobar
“eCommerce - budućnost je stigla u Srbiju”
By Maja Marković Head Of Media, Mercator-S - Četvrtak, 29. oktobar
Panel: “Kako se pripremiti za rad u advertajzing industriji u 2021. godini?”
By Goran Živković Head of digital - Publicis Groupe, Žarko Sakan CEO, New Moment New Ideas Company, Predrag Kurčubić Managing Director, Ipsos Adria East
Dan 02 KREATIVA
Četvrtak, 5. novembar - od 18.00 do 20.45h- Četvrtak, 5. novembar
“Who Is a Creative of the Future?”
By David Griner Creative and Innovation Editor, Adweek (New York), voditelj Adweek-ovog podcast-a "Yeah, That's Probably an Ad" - Četvrtak, 5. novembar
“No Brief – No Problem” - Video o samoiniciranim projektima
By Svetlana Ćopić Creative Director, Block&Roll - Četvrtak, 5. novembar
Panel “Idea Ex- Machina: Kreativnost za bolji svet”
By Jana Savić Executive Creative Director, McCann Beograd - Četvrtak, 5. novembar
Panelisti “Idea Ex- Machina: Kreativnost za bolji svet”
By Aleksandar Savić Communications and Fundraising coordinator, Da se zna, Belgrade Pride, Ivan Tanić Creative Diriector, Saatchi Hrvatska, Milena Đorić Area Marketing Manager, Mastercard, Svetlana Ćopić Creative Director, Block&Roll
Dan 03 ISTRAŽIVANJA
Četvrtak, 19. novembar - od 18.00 do 20.45h- Četvrtak, 19. novembar
Osvrt na izmenjenu marketing istraživačku industriju l “Šta je sada posao istraživača?”:
-Ugao tradicionalnih igrača na tržištu;
-Ugao kupaca istraživanja.By Marijana Agić Molnar Ceo and Data Strategist, Data Do, Morana Kristek Market Research Hub Head SEE&IL at Philip Morris Int., Miroslav Tasić Managing Director Adriatic, Nielsen, Predrag Ćirović Managing Director Serbia & Croatia, GfK, Predrag Kurčubić Managing Director, Ipsos Adria EastUgao tradicionalnih igrača na tržištu:
By Miroslav Tasić Managing Director Adriatic, Nielsen, Predrag Ćirović Managing Director Serbia & Croatia, GfK, Predrag Kurčubić Managing Director, Ipsos Adria East
Ugao kupaca istraživanja:
By Morana Kristek Market Research Hub Head SEE&IL at Philip Morris Int. - Četvrtak, 19. novembar
“Novi načini dolaženja do insight-a”:
-Neuromarketing istraživanja;
-Precizne predikcije korišćenjem društvenih mreža.By Dr Vuk Vuković CEO, Oraclum , Marijana Kristić VP of Sales and Marketing, EyeSeeNeuromarketing istraživanja:
Marijana Kristić, VP of Sales and Marketing, EyeSee
Precizne predikcije korišćenjem društvenih mreža:
Dr Vuk Vuković, CEO, Oraclum - Četvrtak, 19. novembar
Panel “Prostor za nove izvore podataka van tradicionalnih agencija“
By Katarina Todorović Product Owner, United.Cloud , Mihailo Ponjavić CEO, Superkartica
Dan 04 DIGITAL
Četvrtak, 26. novembar - od 18.00 do 20.45h- Četvrtak, 26. novembar
“Kako se snaći u digitalnom svetu?”
By Vera Radanović Head of Digital, Media House - Četvrtak, 26. novembar
“Kako koristimo podatke i šta sa time što imamo?”
By Momčilo Radovanović Agency Development Manager Adriatics, Google - Četvrtak, 26. novembar
“Kako se brendovi pozicioniraju na digital i kako se adaptiraju tokom COVID-a?”
By Ljiljana Vučetić Media and Digital Marketing Manager Srbija, Molson Coors
Dan 05 MEDIJI
Četvrtak, 3. decembar - od 18.00 do 20.45h- Četvrtak, 3. decembar
Panel “Mediji u vreme pandemije”
By Nataša Đurđević Guardian of Goodness a.k.a. Juices and Dairy Category Director CEE, Coca Cola i nekadašnja predsednica UO IAA, Jovan Stojanović CEO Direct Media United Solutions i predsednik UO IAA, Sanja Lalević Facebook Lead Serbia, Predrag Kurčubić Managing Director, Ipsos Adria East - Četvrtak, 3. decembar
“Kako nastaju ad tehnologije”
By Vidoje Veselinović Product Line Director, United Cloud - Četvrtak, 3. decembar
“From Television to streaming: the complexity of measurement and campaign reporting”
By Marc Gonzales Customer Success – Northern Europe FREEWHEEL, A COMCAST COMPANY, Emmanuel Josserand Snr Dir. Brand Agency and Industry Relations FREEWHEEL, A COMCAST COMPANY - Četvrtak, 3. decembar
“Emocionalna vs. veštačka inteligencija”
By Mika Tasich Co-founder and Chief Technology Officer at Tiilio, Bojana Ranković Psiholog
